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What Is Brand?

What is This Brand I Hear So Much About?

Brand Basics For Small Business

A brand is simply an identifying mark.

Ever watch cowboy movies? Those cattle companies would identify their cattle with a brand, a unique symbol seared into the flesh of each cow. For you, the idea is the same. You want to burn your mark into the brains of people so that when they see it, they're YOURS. Or at least they think of you.

Your brand should therefore be a consistent, identifying mark. The key here is CONSISTENT.

A brand goes beyond a logo. A brand should be a consistent (there's that word again) style, which controls how your marketing material will look and feel. For example, you should stick to a similar color scheme and the same font type throughout all of your marketing material...brochures, ads, TV junk...you get the picture.